Bringing clear, fresh thinking and proven experience to unite your organization, customer, message and brand.
At B. Jurgens Communications, I bring my experience and passion to your brand and your team.
Together, we can reinvigorate audience engagement with your mission and message.
About
My name is Barbara Jurgens, and I have spent my entire career helping clients define and effectively communicate their brands. I had the good fortune to develop my career at Ogilvy & Mather and have embraced David Ogilvy's principles, and the industry gurus who followed him, in my various leadership roles, across different industries, for more than 30 years.
I have learned the keys to communications success in defining and staying true to the brand’s essence, bringing clarity with audience insights, and speaking directly to customer needs. I have also learned the importance of aligning stakeholders with a unified, consistent message.
From stewarding iconic household names and blue-chip pharmaceuticals to rebranding laudable associations, service firms and nonprofit brands, again and again I have seen the value of keeping it all fresh!
Clarity, creativity and practical application.
Through exposure to innumerable marketing challenges and opportunities, I have developed a disciplined ability to sort through data, cultivated a strong set of creative instincts to know 'what works,' and honed managerial skills and methods for team satisfaction and productivity.
As an account leader, I’ve had the privilege of working with skillful writers, designers and strategists. I've had the gratifying opportunity to mentor top-notch account management professionals. I readily took on staff training programs to develop and retain talent.
At Northwestern University’s Master’s program in advertising, I was an early student of Dr. Don Schultz, the "Father of Integrated Marketing Communications (IMC)." In my business life, I studied his thought leadership. I still follow his IMC precepts, applying planning and process to assure brand consistency across channels and measuring performance with an eye towards continuous improvement.
As an adjunct lecturer at Chicago universities I’ve enjoyed sharing my passion and experience with the next generation of marketers.